3rd Marketing Conclave on Digital Marketing: A New Perspective in Customer Relationship Management at Oakbrook Business School | 17th September, 2016

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Oakbrook Business School organized its 3rd Marketing Conclave on 17th September 2016. The objective of this conclave was to disseminate information about Digital Marketing: A New perspective in customer relationship management.

Dr. Sourabhi Chaturvedi, Director of Oakbrook Business School welcomed the chief guest and all the other dignitaries, and gave brief about digital marketing and explained linkage between digital technology & customer relationship and social, mobile and cloud CRM.

Ms. Shraddha Sheth CEO of Oakbrook Business School introduced all the dignitaries with the beautiful journey of Oakbrook Business School till date and explained the importance of this conclave to the students.

dsc_0680Mr. Yogesh Shinde, vice president- marketing, Gujarat tea processors & packers ltd (Wagh Bakri Tea Group) was the chief guest of the event. He gave presentation on ‘Regional to national not an easy ride & how digital marketing adding an edge.’ Mr. Shinde shared his professional experience and gave wonderful examples. He enthusiastically explained various concepts like growth drivers, FMCG mega trend, goldmine at bottom of pyramid and how Wagh Bakri tea uses digital marketing. Also he explained 3A concept that is Acceptability, Affordability and Availability. He explained wonderful concept that is ‘every city has little village in it and every village has little city in it and motivated the audience.

dsc_0713 Mr. Subir Palit, President – Marketing, Sintex Industries Ltdc was the guest of honour of the event. Mr. Palit’s centre of focus was linkage between CRM and digital marketing & expectation from students. He enthusiastically shared real life examples of Customer relationship management. He explained digital marketing as ‘redefine to create one to one relationship and connect with customers while they are in at remote place”. Also he eagerly discussed various challenges like creating value, customer retention, acquisition and satisfaction. Mr. Palit told that marketing is all about creating differentiation and indicated that customer is the most important factor in organisation by quoting “Customer is who pays the salary”.

dsc_0726 Mr. Shital Shukla, Director, Eminds Adcoms was the key note speaker of the event. He compared digital marketing with old traditional marketing. Mr. Shukla discussed problem in digital marketing that is ‘Information Overload’ and also deliberate that ‘no need to understand digital marketing because we all know it better but critical is to understand the medium’.  Mr. Shukla also converse about social channels and its importance and explained that still we are in real life, it’s going to future and hypothetical mock-up and shared wonderful example of IndusInd Bank and encouraged the students toward digital marketing trend.

dsc_0752Mr. Sanjay Sheth, General Manager, Symphony Ltd. was the special guest of the event. He explained that how companies are using CRM and digital marketing in customer relationship. Mr. Sheth enthusiastically interacts with students and shared his experience. He explained various things like interaction with customers and entire focus must be on customers, limitation of digital marketing, shared example of CRM and motivated the students.

Ms. Shraddha Sheth CEO of Oakbrook Business School felicitated the scholar students of 2nd batch with scholar desk and letter of appreciation for outstanding performance.

Mr. Jignesh Darji, faculty of OBS gave warm vote of thanks to all the distinguished guests for managing time and contributing in the event.

Post lunch, Ad-Vid competition was held, in which teams of students were participated and they have to prepared television advertisement. The participants of Ad-Vid competition presented their advertisement and there were three judges who evaluated the advertisements and selected top two advertisements.

The Quiz competition was organised identifying the advertisement and students participated very enthusiastically.

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The event was concluded by giving certificates to the winning team of the Ad-Vid competition and letters of appreciation were given to all the volunteers and coordinators of the event to boost their morale.

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Thus, the whole event went on smoothly and students thoroughly enjoyed every bit of it. It was a learning experience and great exposure to the students. At last event was concluded by showing video – journey of organizing Marketing conclave.

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