Oakbrook Business School organized a one-day conclave on “Emerging Patterns and Innovations in Marketing” on 21st November, 2014. The concepts and practices of marketing have undergone a sea change especially with the growth of marketing tools in the current decade. Marketing is no longer confined to marketing departments, or within the boundaries of the organizations. Consumers are increasingly becoming more and more engaged and involved in shaping and defining the experience they would like to indulge in. The increasing role of consumers is also restructuring the distribution of power and influence of the organization on consumers, distribution channel members, shareholders, investors and society. The conclave aimed at bringing together thought leaders, practitioners and students from marketing to facilitate such a dialogue that would contribute to the process of emerging trends to extend the boundaries of the marketing theories.
The conclave had eminent speakers from the marketing field. The conclave was divided into two halves, one in the morning and one in the afternoon. The morning theme was “The evolution of product development and innovation in emerging markets.” The speakers were
Dr C Gopalkrishnan, Former Director, Nirma Institute of Management
Dr Falguni Vasavada Oza, Associate Professor, MICA
Mr Ajit Pillai, Director, Convent Consultancy
Mr Talha Sareshwala, MD and CEO, Parsoli Motors
Mr Dushyant Joshi, Managing Director, Azure Knowledge Corporation Private Limited
The speakers started with explaining the concept of marketing and the four Ps of marketing. The changing paradigms of marketing were also discussed with the students. All the speakers shared their knowledge and experience regarding marketing with the students.
The theme of the afternoon session was “Ideas behind designing and innovating products that understand core voice of customers.” The speakers for this session were
Mr Rajesh Tahiliani, Marketing Head, Getit Info Services Private Limited
Mr Saigen Varghese, Assistant General Manager, Sales India
Mr Amit Saxena, Assistant General Manager, ITM Skills Academy
Ms Ishani Shah, Managing Director, Neepa Hiren Jewels
Ms Margi Chappan, Project Manager, Rakesh Textile Agency
The speakers in the second session covered a wide range of topics including how to generate ideas, how to tap rural markets, consumer segmentation and difference between innovation and creativity. The students interacted with the speakers and solved their queries. Their questions ranged from marketing concepts to how to face a job interview.